Your blog can also be a space for you to give advice, share ideas and explore creative ways to serve your buyer’s needs. It is a good idea to share content that enhance’s your client’s life – directly and indirectly to what you offer. For example, a spa could offer beauty tips or wellness strategies. More specifically, recipes for home remedy treatments. Or advice about how to care for your skin and body during harsh weather months. Winter and summer skincare tips, for example.